HOW TO OVER­COME CHAL­LENGES AS AN EN­TRE­PRE­NEUR

Some prac­ti­cal tips on how to get your small busi­ness over com­mon hur­dles.

Fairlady - - ENTREPRENEURS -

1. STAY CALM WHEN THE WHEELS COME OFF

When things go wrong and you’re not sure why, stop and take a step back. Re­view old ac­counts, emails and in­voices to work out where you may have missed a step. Once you’ve iden­ti­fied the is­sue, es­tab­lish the im­me­di­ate ac­tions you can take to ad­dress the prob­lem.

2. KNOW WHERE TO USE YOUR MONEY

Ex­ter­nal fac­tors could throw your busi­ness off bal­ance. Make sure you’re man­ag­ing the things you can – like your fi­nances. Draw up a fi­nan­cial plan and stick to it.

3. KEEP TRACK OF WHAT’S HAP­PEN­ING IN YOUR TEAM

Keep your fin­ger on the pulse and in­vest in your staff – small prob­lems can be­come big ones if they aren’t ad­dressed. In­ves­ti­gate is­sues as they arise.

4. SEE CRIT­I­CISM AS AN OP­POR­TU­NITY FOR GROWTH

Be open, and prac­tise ac­tive lis­ten­ing so you can un­der­stand and deal with a prob­lem or area in need of im­prove­ment. We know what it took to get your busi­ness here. We also know that the first 1 000 days are the hard­est. That’s why San­tam of­fers in­surance pack­ages and an on­line hub of­fer­ing ad­vice for your small busi­ness. Af­ter all, when things go wrong, wouldn’t you want to be with the in­surer that makes it right? San­tam. In­surance good and proper.

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