No sure thing but there’s lots of space out there
Poynting has reached an interesting juncture after simplifying its operational structure. It sold off its lossmaking commercial cellular end user antennas (CCS) and new business arm (SkunkWorks) to former CEO André Fourie.
The new-look business now comprises two segments. The biggest is the core Defence & Specialised division (DS), which designs and manufactures broadband antennas for global clients that operate mainly in the defence and homeland security market space, as well as system integrators and frequency spectrum regulators. The division’s offering was recently enhanced by the acquisition of US-based Antenna Research Associates (ARA) for $5m.
Poynting also plays in the electronic media space via Aucom, which provides solutions for radio and television broadcasters (with specific expertise in digital television distribution, multiscreen and over-the-top systems).
The revised pitch to investors is the reliable churn of a defence-aligned antenna business mixed with the potential of the digital television applications.