NFB FINANCIAL SERVICES
NFB’s target market is primarily the high-net-worth and ultrahigh-net-worth client, but it also runs an online investment platform to provide services to the broader market. The firm also provides advice to large institutions such as pension funds, university endowment funds and companies. It prides itself on staff retention: most of its advisory team are home-grown, and graduated into being shareholders in the business. NFB is a wholly owned subsidiary of the AltX-listed NVest Holdings Group. It has an asset management business, providing execution-only advice using either in-house or third-party solutions, as well as discretionary investment management. It is known as the “farming enterprise”, as it is particularly strong in the agricultural sector.
What we say
Its responses to our archetypes were comprehensive with a few nice touches, including acting as the “financial conscience” for the young professional who lacks financial discipline. It strikes us as being highly competent, with strong expertise in its target market. NFB ranks third in the Top Wealth Management Boutique category, and its clients give it high rankings throughout. It finishes second in the People’s Choice survey for Top Wealth Manager.