Financial Mail - Investors Monthly - - Cover Story -

28E CAP­I­TAL PRIDES IT­SELF on be­ing a bou­tique bro­ker­age with of­fer­ings that cater for clients from novices to so­phis­ti­cated in­vestors. How­ever, it caters par­tic­u­larly well for so­phis­ti­cated ac­tive day traders. CFDs and all de­riv­a­tive in­stru­ments listed on Safex are of­fered.

Spe­cialised on­line plat­forms are avail­able to clients, en­abling them to pro­gramme their own trad­ing al­go­rithms. The firm is also mak­ing ef­forts to reach out to young savers. It has in­tro­duced the 28E Sa­trix sav­ings plan with no ad­min­is­tra­tion fees, al­low­ing savers to in­vest small monthly amounts. It has also re­cently cut its bro­ker­age for on­line clients to 0.35%.

28E Cap­i­tal uses pair-trad­ing ideas to deal with market con­di­tions — in our opin­ion the most valu­able way to do CFD­type trades. The firm also came out as the top-ranked CFD provider in the awards.

28E Cap­i­tal’s clients are gen­er­ally very sat­is­fied and it is the win­ner of the Peo­ple’s Choice award, which is based solely on client feed­back. Al­to­gether 55% of clients have a ded­i­cated bro­ker who as­sists them with trad­ing and 67% reckon their bro­ker’s ser­vice has im­proved over the past year. More than half of the firm’s clients be­lieve they re­ceive ex­cel­lent value for money.

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