BP BERNSTEIN

Financial Mail - Investors Monthly - - Cover Story -

BP BERNSTEIN USED TO BE a solely ad­vice-driven bro­ker op­er­at­ing tele­phon­i­cally, but re­cently it set up trad­ing on Saxo Bank’s plat­form, pro­vid­ing a ca­pa­ble on­line fa­cil­ity. This en­ables clients to trade di­rectly on lo­cal and off­shore mar­kets, in both cash and de­riv­a­tive in­stru­ments.

The firm’s core market seg­ment is the tra­di­tional in­vestor, but it also caters for other archetypes, al­beit to a lesser de­gree. Ac­tive day traders are pro­vided with very com­pet­i­tive rates — as low as 0.001% for equity and 0.002% for CFDs. The firm is very strong on pro­vid­ing ad­vice on port­fo­lio con­struc­tion and it of­fers fun­da­men­tal anal­y­sis of JSE-listed shares.

A to­tal of 85% of clients were rec­om­mended by ac­quain­tances and 66% have a ded­i­cated bro­ker. The firm is keep­ing its clients sat­is­fied; 47% rate over­all sat­is­fac­tion with ser­vice as ex­cel­lent. Ser­vice re­lated to ad­min­is­tra­tive queries is con­sid­ered ex­cel­lent by 61%.

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