Financial Mail - Investors Monthly - - Cover Story -


based bro­ker­age that is en­tirely on­line­fo­cused. It de­scribes it­self as a busi­ness that fo­cuses on pro­vid­ing clients with quick re­sponses and per­son­alised ser­vice that ex­ceeds their ex­pec­ta­tions.

Ac­tive day traders are DWT’s main mar­ket. These clients have di­rect mar­ket ac­cess and the nec­es­sary tools for tech­ni­cal analysis, and they can im­ple­ment al­go­rith­mic trad­ing. Most clients have some short ex­po­sure to the mar­ket. A to­tal of 85% are con­fi­dent that they don’t need a ded­i­cated bro­ker to as­sist them with trad­ing, which in­di­cates that the firm’s clients are sea­soned traders. Al­most 60% place more than 12 trades a month.

The firm fares espe­cially well on re­spon­sive­ness and trans­parency. Emailed queries are an­swered swiftly and pro­fes­sion­ally, with com­pre­hen­sive feed­back pro­vided.

Clients de­scribe the firm’s ser­vice as ef­fi­cient, help­ful and ac­ces­si­ble. More than 70% rate over­all sat­is­fac­tion with ser­vice

as ex­cel­lent and 76% give the same rat­ing to value for money.

DWT is good at keep­ing clients sat­is­fied: it ranks sec­ond in this year’s Peo­ple’s Choice award af­ter hav­ing won it in the two pre­vi­ous years.

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