Financial Mail - Investors Monthly - - Cover Story -

THE TOP ON­LINE BRO­KER FOR 2017 is an in­ter­na­tional busi­ness and highly CFD fo­cused — it is prob­a­bly the world leader in CFD trad­ing. Glob­ally it has 185,800 ac­tive trad­ing clients and of­fers a wide range of ex­po­sures through CFDs, in­clud­ing cryp­tocur­ren­cies.

IG South Africa is not a reg­is­tered stock­bro­ker but op­er­ates un­der a fi­nan­cial ser­vices li­cence. The firm does not of­fer ad­vice but does pro­vide com­pre­hen­sive market anal­y­sis, re­search and tools.

An in­ter­est­ing devel­op­ment is the in­tro­duc­tion of lim­ited-risk ac­counts, where clients can­not lose more than their ini­tial de­posits. This will at­tract those who are put off by the “you can lose more than your de­posit” dis­claimers usu­ally as­so­ci­ated with CFD and other de­riv­a­tives trad­ing. The firm also launched the IG Academy trad­ing app to help ed­u­cate traders across the spec­trum.

It has its own on­line trad­ing plat­form and mo­bile apps. So­phis­ti­cated traders have ac­cess to the more ad­vanced DMA plat­form called L2 Dealer. The firm of­fers clients two third-party plat­forms as well.

IG writes its own CFDs and uses its own money for hedg­ing. It does not pass client money to hedg­ing coun­ter­par­ties or to any part of the busi­ness as work­ing cap­i­tal. The firm’s core market seg­ment is ac­tive day traders and it in­vests heav­ily in these clients. It has 400 in-house de­vel­op­ers to de­liver en­hance­ments such as client ac­tiv­ity and sen­ti­ment in­di­ca­tors, trad­ing sig­nals, in­ter­ac­tive mo­bile charts and tech­ni­cal anal­y­sis alerts.

Clients are sat­is­fied — they de­scribe the trad­ing plat­form as out­stand­ing, with in­for­ma­tion al­ways read­ily avail­able. Half rate the qual­ity of ser­vice as “ex­cel­lent” and 85% would rec­om­mend the firm.

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