Financial Mail - Investors Monthly - - Cover Story -

THIS YEAR’S OVER­ALL WIN­NER, Stan­dard OST/Stock­broking, also won our maiden award in 2010. It won again in 2014 and 2016, fin­ish­ing sec­ond ev­ery other year. That is tes­ta­ment to its en­dur­ing qual­ity and its agility, de­spite be­ing such a large or­gan­i­sa­tion, in be­ing able meet the chang­ing needs of clients. Its all-round ex­cel­lence is re­flected in the high scores in all cat­e­gories in the at­tached ta­ble.

The group’s ex­cel­lence is also recog­nised by peers. In­tel­lidex asks bro­kers which of their com­peti­tors they rate as the most suc­cess­ful, and Stan­dard re­ceived the most men­tions in that as well.

Stan­dard caters ex­cep­tion­ally well for all client archetypes. To­gether with Iress, it has launched a new trad­ing plat­form, View­point, which re­ceived favourable rat­ings from clients, and the Stan­dard OST Com­mu­nity, in­tro­duced at the be­gin­ning of the year, al­lows traders and in­vestors to en­gage with the bank and each other.

The bank has an of­fer­ing for clients man­ag­ing their own port­fo­lios, and a full dis­cre­tionary ser­vice. These of­fer­ings are avail­able for lo­cal and off­shore mar­kets.

Many clients are ac­tively trad­ing CFDs. SBG Se­cu­ri­ties acts as the pri­mary CFD agent, but Stan­dard Bank it­self also writes CFDs. Each trans­ac­tion is fully hedged with JSE po­si­tions and 28% of clients say they are en­gaged in some level of short trad­ing.

Clients are pleased — they say ser­vice is af­ford­able and ac­ces­si­ble.

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