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It refers to a mul­ti­mil­lion-dol­lar in­dus­try that owns no as­sets and is chal­leng­ing con­ven­tional em­ploy­ment prac­tices. It is in­flu­enced by tech­nol­ogy and on­de­mand ser­vices and hires peo­ple on a tem­po­rary ba­sis for short­term en­gage­ments. It is also known as the free­lance econ­omy. A lo­cal ex­am­ple is mi­cro-job­bing site M4JAM, where users can earn money for com­plet­ing tasks such as sur­veys and pro­mo­tions.

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