Financial Mail

GIG ECONOMY

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It refers to a multimilli­on-dollar industry that owns no assets and is challengin­g convention­al employment practices. It is influenced by technology and ondemand services and hires people on a temporary basis for shortterm engagement­s. It is also known as the freelance economy. A local example is micro-jobbing site M4JAM, where users can earn money for completing tasks such as surveys and promotions.

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