Educor brands are household names in the field of education
THE BEING cation DIRECTION taken by edu-
internationally – and especially in South Africa, driven for example by technology growth and increasing quality standards – fits Educor like a glove.
The education group, which has been part of Naspers’s Media24 group since April last year, is the largest provider of private education in Africa. “Educor’s brands – such as Damelin, INTEC, CityVarsity and Lyceum – are well known, liked and create confidence,” says MD Hennie Louw. “Most of its brands are household names, are well established and have been trusted by students for generations.”
Louw says the group has a long history of academic excellence and is respected by Government. “Private providers like Educor will attain increasing credibility in future and become equal alternative providers of education,” Louw says. “Private providers will supplement Government well with their academic input, which will fill the gaps that don’t make economic sense for Government. Education will become a partnership between Government and private players like Educor – to a far greater extent than is currently the case.”
Louw says the education approach is inevitably moving in the direction of a mix, where all facets of education are combined in the best proportions. “Face to face, distance and online learning will eventually become more integrated. As broadband and web access become more general in SA, education will be enriched and complemented by the efficient and appropriate use of technology.”
Where the market is big enough, such as in the field of school education and further education (FE), private providers can grow very rapidly if they’re correctly positioned.
“Educor has positioned itself to play an active role in the school and FE markets by offering appropriate, quality, accessible and affordable products through its respected brands in both markets,” Louw says. “That will be complemented by niche offerings in the higher education market, such as CityVarsity, where there are gaps in the market and there’s a great need.”
It’s Educor’s policy not to rest on its laurels, despite the approximately 100 000 new registrations/year for short courses, certificates, diplomas and degrees at its various service providers. “At any given moment we have an active student membership of about 280 000 and a staff complement of 1 170, who are supported by more than 1 000 academics. We offer more than 500 courses, ranging from primary school education to MBA level. But we still look critically at what we offer,” Louw says.
This has resulted in Educor being restructured recently.
There are now six main groupings in Educor’s structure (see organogram), some of which – such as the Curro private schools – have just been incorporated and others – such as the distance teaching subsidiary, International Colleges Group (ICG) – are already 100 years old.
Educor last year became the first provider of private education in SA to form an Academic Council.
Louw is very positive about the company’s future in SA’s education sector.
“Educor is geared to play an active role in partnership with existing education players, including Government and others in the private sector, to represent education fully in SA and elsewhere in Africa.”
Role and status of providers of private education increasing. Hennie Louw