A fo­cused ar­chi­tec­ture of schools

Face-to-face tu­ition in small classes.

Finweek English Edition - - Educor -

RE­GARDED AS THE BENCH­MARK for private ed­u­ca­tion in South Africa, Damelin com­bines the­o­ret­i­cal learn­ing with prac­ti­cal ap­pli­ca­tion to pro­vide skills-based ed­u­ca­tion that equips grad­u­ates ef­fec­tively and ap­pro­pri­ately for the job mar­ket.

“Each stu­dent re­ceives face-to-face tu­ition in small classes, with the em­pha­sis on per­sonal at­ten­tion and sup­port,” says Damelin CEO Vivi­enne Velthuis. “Each stu­dent also re­ceives ca­reer guid­ance and max­i­mum in­ter­ac­tion with co-learn­ers.”

To en­sure that ed­u­ca­tion is rel­e­vant, Damelin places sig­nif­i­cant em­pha­sis on em­ploy­ing aca­demic staff that have am­ple ex­pe­ri­ence of the in­dus­tries or fields they teach in and sound and recog­nised aca­demic qual­i­fi­ca­tions. “Com­mit­ment and pas­sion are es­sen­tial,” says Velthuis.

Damelin has an ex­cel­lent track record of more than 60 years. It was founded in Jo­han­nes­burg in 1943 by Ben­jamin Damelin as a re­me­dial school and has grown into the largest private ed­u­ca­tion in­sti­tu­tion in south­ern Africa. To­day Damelin has a foot­print through­out SA’s nine prov­inces and com­prises 14 cam­puses and 30 fran­chises.

Velthuis says that Damelin of­fers both full- and part-time cour­ses through a fo­cused ar­chi­tec­ture of schools: the School of Busi­ness and Man­age­ment; School of Bank­ing and In­sur­ance; School of Leisure and Lifestyle; School of Me­dia and De­sign Tech­nol­ogy; School of In­for­ma­tion and Tech­nol­ogy; Fac­ulty of Com­merce and an Eques­trian Academy. “Those brands are well recog­nised in SA.”

Damelin works closely with the Stan­dards Gen­er­at­ing bod­ies, Ed­u­ca­tion and Train­ing Qual­ity As­sur­ance bod­ies and the Na­tional Qual­i­fi­ca­tions Author­ity (NQA) to en­sure that pro­grammes of­fered are rel­e­vant to the in­dus­try and meet the needs of em­ploy­ers. Pro­grammes of­fered by the School of Me­dia and De­sign Tech­nol­ogy are ac­cred­ited in­ter­na­tion­ally with Edex­cel.

Says Velthuis: “Damelin is one of the first private ter­tiary in­sti­tu­tions to align with the NQF for both its Higher Ed­u­ca­tion (HE) and Fur­ther Ed­u­ca­tion Train­ing (FET) pro­grammes.”

Damelin aims to ex­pand its mar­ket with FET and con­tinue be­ing the leader with re­gard to meet­ing the re­quire­ments of the NQF. “It will con­tinue to pro­vide qual­ity ed­u­ca­tion rel­e­vant to the in­dus­tries and em­ploy­ers of SA and sup­port the econ­omy with ef­fec­tive skills train­ing de­vel­op­ment.”

Damelin brand well recog­nised in SA. Vivi­enne Velthuis

Newspapers in English

Newspapers from South Africa

© PressReader. All rights reserved.