Finweek English Edition - - Business strategy - SIZWEKAZI JEKWA


ex­ec­u­tives strive for the small­est ad­van­tage over their com­peti­tors and other mar­ket play­ers. But how far will some en­trepreneurs and cor­po­rate lead­ers go to gain that ad­van­tage? The an­swer: pretty far, if you con­sider the emer­gence of busi­ness in­tu­itives.

Tr­isha Hold­en­garde, South Africa’s only known busi­ness in­tu­itive, says she can profile any per­son us­ing just a name with­out re­search­ing, meet­ing or talk­ing to any­one who knows him/her. Hold­en­garde, a busi­ness in­tu­itive for eight years, has clients from en­trepreneurs to medium-sized com­pa­nies with deals of R20m or more.

“I’ve ad­vised clients on all kinds of trans­ac­tions: merg­ers, ac­qui­si­tions, part­ner­ships, joint ven­tures, mar­ket­ing, new busi­ness de­vel­op­ment, hir­ing de­ci­sions and even wage ne­go­ti­a­tions,” says Hold­en­garde.

“All of us have a nat­u­ral abil­ity to use our in­tu­ition but most of us just don’t know how. But it’s like mus­cle: if we don’t ex­er­cise it be­comes dif­fi­cult to use.”

Hold­en­garde says that com­pa­nies world­wide are in­creas­ingly us­ing in­tu­itives to make bet­ter busi­ness de­ci­sions ev­ery day. Prob­a­bly the most fa­mous busi­ness in­tu­itive is Lynn A Robin­son, in the US, who has built an em­pire con­sult­ing to var­i­ous cor­po­ra­tions, writ­ing books and run­ning sem­i­nars through­out the US on how to build in­tu­ition.

Us­ing in­tu­ition to cre­ate a com­pet­i­tive ad­van­tage. Tr­isha Hold­en­garde

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