HEDGING THEIR BETS
WHEN YOU’RE SPONSORING two fiercely competitive soccer teams like Kaizer Chiefs and Orlando Pirates, how do you maintain a fair balance? Standard Bank has done it by branding taxis with both teams, one on each side. Standard sponsors the two teams to the tune of R70m. “We had to demonstrate that we don’t favour one team over the other,” says sponsorship manager Kate Johns.
BOB SCARPELLI, chairman and chief creative officer of DDB Worldwide, has been named chairman of the film, TV and press awards juries for the Cannes Lions International Advertising Festival from 17 to 23 June.
SHORT-TERM INSURER Dial Direct isn’t “part of” Auto & General Insurance, as we reported recently. Dial Direct is owned by Channel Islandsbased Budget Holdings Group and is an affiliate of the Telesure Group. Telesure Group wholly owns A&G.