AD­VER­TIS­ING THAT WORKS

Finweek English Edition - - Advertising & marketing -

HOW, WHEN AND WHY does ad­ver­tis­ing work best? That ques­tion will un­der­pin ev­ery edi­to­rial con­tri­bu­tion to the next edi­tion of Tony Koen­der­man’s AdRe­view, the au­thor­i­ta­tive an­nual guide to mar­ket­ing in South Africa.

Pub­lic re­la­tions? We’ll ex­am­ine its most ef­fec­tive role in the mar­ket­ing mix. On­line dig­i­tal? How does it con­trib­ute best to holis­tic cam­paign­ing. Me­dia se­lec­tion? The proper func­tion of each me­dia type in an in­te­grated mar­ket­ing cam­paign.

Ev­ery mar­ket­ing dis­ci­pline and ev­ery me­dia type will be sub­jected to the same rig­or­ous approach.

AdRe­view pro­vides a com­pre­hen­sive over­view of the cur­rent state of the mar­ket­ing in­dus­try. The out­stand­ing per­form­ers of the year are recog­nised in the AdRe­view Awards. Our much-con­sulted list of rank­ing ta­bles is the ul­ti­mate guide to the big­gest sup­pli­ers in mar­ket­ing.

AdRe­view is a first port of call for mar­keters and busi­ness de­ci­sion­mak­ers ap­point­ing a new agency, de­sign shop or any spe­cial­ist sup- plier. The ea­gerly awaited an­nual will be pub­lished with both English and Afrikaans edi­tions of Fin­week – SA’s big­gest cir­cu­la­tion weekly busi­ness mag­a­zine – on 26 April. It’s the best way for ad agen­cies and other mar­ket­ing sup­pli­ers to reach the busi­ness com­mu­nity – your cus­tomers. Have you had a ques­tion­naire yet? Email ter­ryb@fin­week.co.za for in­for­ma­tion.

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