ADVERTISING THAT WORKS
HOW, WHEN AND WHY does advertising work best? That question will underpin every editorial contribution to the next edition of Tony Koenderman’s AdReview, the authoritative annual guide to marketing in South Africa.
Public relations? We’ll examine its most effective role in the marketing mix. Online digital? How does it contribute best to holistic campaigning. Media selection? The proper function of each media type in an integrated marketing campaign.
Every marketing discipline and every media type will be subjected to the same rigorous approach.
AdReview provides a comprehensive overview of the current state of the marketing industry. The outstanding performers of the year are recognised in the AdReview Awards. Our much-consulted list of ranking tables is the ultimate guide to the biggest suppliers in marketing.
AdReview is a first port of call for marketers and business decisionmakers appointing a new agency, design shop or any specialist sup- plier. The eagerly awaited annual will be published with both English and Afrikaans editions of Finweek – SA’s biggest circulation weekly business magazine – on 26 April. It’s the best way for ad agencies and other marketing suppliers to reach the business community – your customers. Have you had a questionnaire yet? Email email@example.com for information.