Finweek English Edition - - Advertising & marketing -

IN THE PINK PLATY­PUS PRO­DUC­TIONS’ pilot of In Bed With Minki, the first ad­ver­tiser-funded talk show for SA television, was shot on Clifton’s Fourth Beach re­cently. Fea­tur­ing model Minki van der Westhuizen and a lux­ury pink bed, the show will travel to glam­orous lo­ca­tions. There’s been no short­age of brands of­fer­ing to par­tic­i­pate, but only those of­fer­ing “cred­i­ble syn­ergy be­tween the pro­gramme, the broad­caster and the brand” will be ac­cepted. CRIME INI­TIA­TIVE FIRST NA­TIONAL BANK is launch­ing a mas­sive cam­paign ap­par­ently to in­flu­ence Gov­ern­ment at­ti­tudes to the crime wave. ME­DIA MOVE TILE AND SAN­I­TARY­WARE re­tailer CTM has ap­pointed a start-up com­pany, Ac­count­able Me­dia, to han­dle its me­dia buy­ing. PUBLI­CIS DIDN’T LOSE WE RE­PORTED RE­CENTLY that Publi­cis had lost the R50m Cad­bury ad­ver­tis­ing ac­count to Ogilvy. The facts are that Ogilvy gained the Cad­bury sugar and gum busi­ness from JWT. Publi­cis re­tains the R30m choco­late busi­ness.

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