Tell us it’s an ad
IT’S A LITTLE DISAPPOINTING to see a journal of your standing resorting to the use of “advertorials”. I refer to the several times that you have basically endorsed Telkom’s broadband offering. Let all your advertisers back their confidence in their products and services with paid advertisements. Telkom shouldn’t need a “freebie reinforcement” to complement and offset the costs of its paid ad two pages further on. Not everybody reads the “disclaimer” at the top of the page that obliquely signals, “reader beware, this story is not what you may think it is”. Charge whatever rates you like for that pseudo-editorial page and boldly head it “ADVERTISEMENT”. It may even have some legal benefits for you!
The advertorial to which you refer was clearly marked as such, and was paid for by the client, as are all our advertorials – Ed.