Finweek English Edition - - Cover -

FIN­WEEK asked three ex­perts, who know what it takes to start an en­ter­prise, to give their views on the five busi­ness ideas.

CHRISTO BOTES, ex­ec­u­tive di­rec­tor of Busi­ness Part­ners’ Egoli busi­ness unit, said it was dif­fi­cult to as­sess a busi­ness idea prop­erly on the ba­sis of a “short fact sheet”.

“I would like to com­ment on each case and even have the op­por­tu­nity to talk to the en­trepreneurs, be­cause, for me, more than 60% de­pends on the per­son who’s go­ing to make the busi­ness work. An en­tre­pre­neur must be re­al­is­tic about his busi­ness idea.”

PROF JAPIE KROON of the North-West Univer­sity, where he is pro­gramme leader and pro­fes­sor in En­trepreneur­ship in the School for En­trepreneur­ship, Mar­ket­ing and Tourism Man­age­ment, also had reser­va­tions, which he added briefly to his as­sess­ment of each in­di­vid­ual case.

As a part­ner in the con­sul­ta­tion com­pany, Fran­chis­ing Plus, ERIC PARKER, him­self an en­tre­pre­neur (who founded Nando’s and oth­ers), con­stantly comes into con­tact with new ideas and com­pa­nies. He says the five com­pa­nies ba­si­cally all seem to be well de­vel­oped. “In my as­sess­ment, I took into con­sid­er­a­tion the mar­ket in which they are op­er­at­ing, the com­pe­ti­tion, the ease of es­tab­lish­ing a brand and how eas­ily it can be im­i­tated.”

Since the ex­perts had to risk an opin­ion on the ba­sis of the short de­scrip­tions, we asked them merely to in­di­cate whether they thought each idea was bril­liant and would def­i­nitely work, wasn’t any­thing spe­cial but could work, or would prob­a­bly not make it.

The opin­ions of the three ex­perts ap­pear at the end of each story.

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