Finweek English Edition - - Cover -

What would you be do­ing if you weren’t in­volved in this busi­ness? I'm first and fore­most a mar­keter. If I weren’t mar­ket­ing nu­tri­tion, it would be some­thing else. What drives you? The de­sire to suc­ceed. To do some­thing that’s more than the or­di­nary. I could be earn­ing much more work­ing for a cor­po­rate salary, but my pas­sion lies else­where. What car do you drive? An Audi. Where do you live? Melville, where I re­cently be­came an­other crime statis­tic af­ter my of­fice was cleared out. Where do you go on hol­i­day? Cape Town or over­seas, when pos­si­ble, to do some­thing spe­cific like watch a foot­ball game at Old Traf­ford – not to go and see stat­ues. What other busi­ness ven­tures have you pur­sued or are you pur­su­ing? I’ve kept my web de­sign and brand­ing com­pany go­ing through­out the build-up of Health Ro­bot, and I’ve also set up a com­pany tar­get­ing SA’s pink rand. I’ve sold ev­ery­thing (even time­share in Mex­ico) and have run night­clubs and restau­rants in Jo­han­nes­burg and Cape Town. What’s the first thing you do when you get up in the morn­ing? Check my e-mail. My of­fice is next to my home, so it’s also the first thing I do when I’m at work.

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