Finweek English Edition - - Advertising & marketing -

HAVE A HEART NEED A NEW HEART? Go to chea­p­hu­man­heart­s4sale. com. This new cam­paign for Flora by Lowe Bull chal­lenges con­sumer com­pla­cency about heart health. Chea­p­hu­man­heart­ is a web­site pro­duced in a typ­i­cal cheap re­tail style, ad­ver­tis­ing the sale of hu­man hearts. Any in­ter­ac­tion with the site brings up a new page stamped: “Get Real. You only have one heart so look af­ter it.” MAR­KET­ING ASSN LAUNCH THE RE­CENTLY FORMED Mar­ket­ing As­so­ci­a­tion of SA will hold its in­au­gu­ral gen­eral meet­ing on 5 March. The as­so­ci­a­tion has been de­vel­oped by a group of con­cerned mar­ket­ing pro­fes­sion­als, in­clud­ing busi­ness­men En­rico du Plessis, Bo­nang Mo­hale, and for­mer SABC ex­ec­u­tive Mark Jakins.

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