Finweek English Edition - - Advertising & marketing -

FRAN­COIS GETS LAYED FOR­MER SPRING­BOK rugby cap­tain Fran­cois Pien­aar ap­par­ently doesn’t un­der­stand that a “yorker” in crick­et­ing par­lance isn’t a small dog, or that a maiden isn’t a young lady. Or so the new Lays chips TV ad cam­paign by Net#work BBDO would have us be­lieve. In a se­ries of eight spots, crick­eters Her­schelle Gibbs, Mark Boucher, AB de Vil­liers and Makhaya Ntini ed­u­cate him – but he’s more in­ter­ested in eat­ing their chips. VE­LOC­ITY’S EM­POW­ER­MENT DEAL TELEVISION PRO­DUC­TION com­pany Ve­loc­ity Films has en­tered into a black em­pow­er­ment deal with Ma­ma­wood, a com­pany coowned by Oyama Ma­bandla, the ex­ec­u­tive chair­man of the Langa Group (a cor­po­rate in­vest­ment com­pany) and Vo­da­com, and Nthopele Ma­bandla. Ma­ma­wood now holds 26% of Tenac­ity Films, which trades as Ve­loc­ity Films and Fresh­wa­ter Films. One of the most awarded pro­duc­tion com­pa­nies in Africa, Ve­loc­ity pro­duces TV com­mer­cials for the world’s lead­ing ad agen­cies.

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