Win some, lose some
TBWA HUNT LASCARIS executive creative director Sandy de Witt, a long-standing veteran of the agency, has abruptly left the shop. Neither De Witt nor TBWA management is saying much, but rumours suggest there’s been a split of some sort. “I don’t want to talk about it,” says De Witt. “The less said the better.”
What will she do now? Hunt Lascaris Johannesburg chairman Reinher Behrens says De Witt will take some time off and then will be “looking at international opportunities within the TBWA network, where there are very interesting challenges”.
However, De Witt seems uncommitted: “After 27 years in this business I need to spend some time thinking of what to do next. I’m nowhere near ready to make a decision. I want to look at a whole lot of options. If I work for another five or six years, I want it to be meaningful.”
Meanwhile, TBWA announced, without mentioning De Witt, that executive creative director Damon Stapleton would assume “the lead role in the creative department of the Johannesburg office”. Among Stapleton’s most recent awards was a Cannes Gold Lion for the Tsotsi anti-piracy campaign.
Almost simultaneously with that news came the announcement that Hunt Lascaris had ended a prolonged new-business lean spell by winning the National Lottery advertising account, with adspend likely to be worth around R70m/year. Up against TBWA were FCB, the incumbent agency appointed by previous lottery contractor Uthingo, and Zoom Advertising, a retail specialist within the Ogilvy Group.
The new lottery operator – the Gidani consortium – starts a seven-year contract on 1 April and its new ad campaign breaks at the same time. The advertising portfolio
The new lottery operator – the Gidani consortium – starts a seven-year contract
on 1 April.
includes Lotto, Lotto Plus, Wine Manje and SportsStake.
“We look forward to the challenge of re-energising, driving awareness and building on the existing Lotto brand,” says David Wingfield, MD of Hunt Lascaris Johannesburg. He attributes the win to the agency’s “creativity, innovation and disruptive thinking”. It probably didn’t hurt that TBWA chairman Cyril Ramaphosa is also a member of the Gidani consortium.