Win some, lose some

Finweek English Edition - - Advertising & marketing -

TBWA HUNT LAS­CARIS ex­ec­u­tive creative di­rec­tor Sandy de Witt, a long-stand­ing vet­eran of the agency, has abruptly left the shop. Nei­ther De Witt nor TBWA man­age­ment is say­ing much, but ru­mours sug­gest there’s been a split of some sort. “I don’t want to talk about it,” says De Witt. “The less said the bet­ter.”

What will she do now? Hunt Las­caris Jo­han­nes­burg chair­man Rein­her Behrens says De Witt will take some time off and then will be “look­ing at in­ter­na­tional op­por­tu­ni­ties within the TBWA net­work, where there are very in­ter­est­ing chal­lenges”.

How­ever, De Witt seems un­com­mit­ted: “Af­ter 27 years in this busi­ness I need to spend some time think­ing of what to do next. I’m nowhere near ready to make a de­ci­sion. I want to look at a whole lot of op­tions. If I work for an­other five or six years, I want it to be mean­ing­ful.”

Mean­while, TBWA an­nounced, with­out men­tion­ing De Witt, that ex­ec­u­tive creative di­rec­tor Da­mon Sta­ple­ton would as­sume “the lead role in the creative de­part­ment of the Jo­han­nes­burg of­fice”. Among Sta­ple­ton’s most re­cent awards was a Cannes Gold Lion for the Tsotsi anti-piracy cam­paign.

Al­most si­mul­ta­ne­ously with that news came the an­nounce­ment that Hunt Las­caris had ended a pro­longed new-busi­ness lean spell by win­ning the Na­tional Lot­tery ad­ver­tis­ing ac­count, with ad­spend likely to be worth around R70m/year. Up against TBWA were FCB, the in­cum­bent agency ap­pointed by pre­vi­ous lot­tery con­trac­tor Uthingo, and Zoom Ad­ver­tis­ing, a re­tail spe­cial­ist within the Ogilvy Group.

The new lot­tery op­er­a­tor – the Gi­dani con­sor­tium – starts a seven-year con­tract on 1 April and its new ad cam­paign breaks at the same time. The ad­ver­tis­ing port­fo­lio

The new lot­tery op­er­a­tor – the Gi­dani con­sor­tium – starts a seven-year con­tract

on 1 April.

in­cludes Lotto, Lotto Plus, Wine Manje and Sport­sS­take.

“We look for­ward to the chal­lenge of re-en­er­gis­ing, driv­ing aware­ness and build­ing on the ex­ist­ing Lotto brand,” says David Wing­field, MD of Hunt Las­caris Jo­han­nes­burg. He at­tributes the win to the agency’s “cre­ativ­ity, in­no­va­tion and dis­rup­tive think­ing”. It prob­a­bly didn’t hurt that TBWA chair­man Cyril Ramaphosa is also a mem­ber of the Gi­dani con­sor­tium.

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