THE BIG IDEA
WHAT’S THE BIG IDEA? We’ll be acknowledging the best expansion of a marketing idea across a range of media channels when we present the AdReview Awards on 19 April. Last year’s Big Idea winner was TBWA Hunt Lascaris’s “Power of X” campaign for voter registration, which included events, media advertising, roadshows, taxi rank promotions and internal company communications.
Other awards will be presented for Ad Agency of the Year (in various categories and sizes) and the best in these fields: media agency, PR consultancy, design agency, marketing services company and event.
The winning citations and case studies will be published in Tony Koenderman’s AdReview, the authoritative annual guide to marketing in SA. It’s a first port of call for marketers appointing a new agency, design shop or any specialist supplier.
The eagerly awaited publication will be published with both English and Afrikaans editions of Finweek, SA’s biggest circulation weekly business magazine, in the issue of 26 April. It’s the best way for ad agencies and other marketing suppliers to reach the business community – your customers.
For queries and questionnaires, e-mail firstname.lastname@example.org.