ON MAR­GIN

Finweek English Edition - - Statistics -

THIS AN­NOUNCES the new Built-in Or­derly Or­gan­ised Knowl­edge de­vice (BOOK). It’s a revo­lu­tion­ary break­through in tech­nol­ogy: no wires, no elec­tric cir­cuits, no bat­ter­ies, noth­ing to be con­nected, noth­ing to be switched on or off.

It’s in­cred­i­bly easy to use. Even a small child can do so. Just lift its cover.

Com­pact and pow­er­ful, it can be used any­where, even sit­ting com­fort­ably in an arm­chair. But it’s pow­er­ful enough to con­tain as much in­for­ma­tion as a DVD disk.

Each BOOK is con­structed of se­quen­tially num­bered sheets of re­cy­clable pa­per, each ca­pa­ble of hold­ing hun­dreds of bits of in­for­ma­tion. Each sheet is scanned op­ti­cally, reg­is­ter­ing in­for­ma­tion di­rectly into your brain. A flick of the fin­ger will move you from sheet to sheet.

BOOK is the en­ter­tain­ment wave of the fu­ture. It’s even pos­si­ble for any­one with a Por­ta­ble Erasable-Nib Cryp­tic In­ter­com­mu­ni­ca­tion Lit­er­ary (PEN­CIL) de­vice to cre­ate one. HERE ARE SOME ex­am­ples of ex­cep­tion­ally short books: • The Amer­i­can Guide to Eti­quette. • A Guide to Suc­cess­ful Mar­riages, a se­ries

com­piled by the Bri­tish Royal Fam­ily. • A Thou­sand Years of Ger­man Hu­mour. • Gourmet Cook­ing with Tofu. • The Ir­ish Book of Knowl­edge. COPY­ING one idea from one writer is pla­gia­rism. Copy­ing many ideas from many writ­ers is re­search. HOW MANY writ­ers does it take to screw in a light bulb? Two. One to screw it in al­most all the way and the other to give a sur­pris­ing twist at the end. WHAT STAN­DARD mean. “Slightly be­low av­er­age.” Stun­ningly stupid. “Spends many ex­tra hours in the of­fice.” Dis­mal home life. “Uses time ef­fec­tively.” Clock watcher. “Man­ages hu­man re­sources well.” Del­e­gates ev­ery­thing. “Tact­ful with su­pe­ri­ors.” Syco­phan­tic creep. “Un­lim­ited po­ten­tial.” We’re stuck with him un­til re­tire­ment.

staff eval­u­a­tions re­ally

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