STINGS

Finweek English Edition - - Advertising & marketing - BY TONY KOEN­DER­MAN tonyk@fin­week.co.za

TRI­UMPH FOR OMD

OMD HAS BEEN named the Most Creative Me­dia Agency in the World for 2006 by The Gunn Re­port for Me­dia for the third con­sec­u­tive year. The re­port ranks me­dia agen­cies ac­cord­ing to their per­for­mance in the big­gest in­dus­try awards shows glob­ally.

FLY­ING HIGH

LOWE BULL Cape Town aims to give Metropoli­tan As­set Man­agers a dose of African pride with its latest print cam­paign, fea­tur­ing As­nath Ma­hapa, a pi­o­neer­ing South African wo­man pilot.

It’s one of a se­ries show­cas­ing South African achiev­ers, us­ing a win­ning com­bi­na­tion of hard per­for­mance and softer is­sues, and bring­ing in a strong el­e­ment of African pride. The cam­paign com­mu­ni­cates the core mes­sage of “To­gether we can pros­per”.

WRONGLY LIKED

OUR TA­BLE OF best-liked ads pub­lished on 15 Fe­bru­ary wrongly at­trib­uted an Ack­er­mans ad to BBDO Cape Town. The agency re­spon­si­ble is KingJames.

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