Finweek English Edition - - Advertising & marketing -

FAITH­FUL VIR­GIN MOR­RISJONES has re­tained the Vir­gin Mo­bile ac­count, af­ter it was put out to pitch against four top creative agen­cies – Ire­land/ Daven­port, Ogilvy, KingJames and Lowe Bull. Mor­risJones had the ac­count for only about a year, and many as­sumed its chances of hold­ing the busi­ness were slim.

But in the fi­nal stage it was up against Ogilvy for the sec­ond time in a Vir­gin Mo­bile pitch, and won again.

As agency MD Nina Mor­ris ob­serves: “For once a new client com­ing on board did not au­to­mat­i­cally change agen­cies.” UNI­VER­SAL WINS GM AF­TER A THREE-WAY PITCH against Star­com and in­cum­bent agency Nota Bene, the me­dia plan­ning and buy­ing ac­count for Gen­eral Mo­tors SA has been awarded to Uni­ver­sal McCann.

This fol­lows the ap­point­ment of HerdBuoys McCann-Erick­son as GM’s creative agency in a world­wide re­align­ment.

“I’m thrilled that GM had the courage to se­lect its me­dia agency based on merit and not on things like billings or rank­ings,” says Uni­ver­sal McCann MD Brad Aigner.

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