FAITHFUL VIRGIN MORRISJONES has retained the Virgin Mobile account, after it was put out to pitch against four top creative agencies – Ireland/ Davenport, Ogilvy, KingJames and Lowe Bull. MorrisJones had the account for only about a year, and many assumed its chances of holding the business were slim.
But in the final stage it was up against Ogilvy for the second time in a Virgin Mobile pitch, and won again.
As agency MD Nina Morris observes: “For once a new client coming on board did not automatically change agencies.” UNIVERSAL WINS GM AFTER A THREE-WAY PITCH against Starcom and incumbent agency Nota Bene, the media planning and buying account for General Motors SA has been awarded to Universal McCann.
This follows the appointment of HerdBuoys McCann-Erickson as GM’s creative agency in a worldwide realignment.
“I’m thrilled that GM had the courage to select its media agency based on merit and not on things like billings or rankings,” says Universal McCann MD Brad Aigner.