New Afrikaans busi­ness daily

Finweek English Edition - - Advertising & marketing -

ME­DIA 24 has con­sol­i­dated its Afrikaans busi­ness pages in Beeld, Volks­blad and Die Burger into a new na­tional pull-out sec­tion in­serted into each news­pa­per and re-branded as Sake 24. Based on Amps fig­ures for the ex­ist­ing busi­ness pages, the new ti­tle, to be launched on 6 March, will have 650 000 read­ers. “The world is get­ting smaller, and dis­cern­ing read­ers de­mand in-depth busi­ness news at an eas­ily di­gestible rate,” says Sake 24 na­tional ed­i­tor Charles Naudé. “ Sake 24 will of­fer read­ers added value through an in­formed prod­uct, in-depth in­for­ma­tion and pen­e­trat­ing scru­tiny of fi­nan­cial is­sues.”

Uni­ver­sal brand­ing across Beeld, Volks­blad and Die Burger means Sake 24 of­fers a highly recog­nis­able prod­uct lead­ing read­ers to rely on the brand.” Com­ple­ment­ing the printed ver­sion, read­ers may ac­cess up-tothe-minute in­for­ma­tion on­line at “Many of our read­ers sup­ple­ment their printed news with on­line con­tent that’s up­dated through the day,” says Naudé, who has over 30 years’ news­pa­per ex­pe­ri­ence. Sake 24 gives ad­ver­tis­ers an ef­fi­cient and ef­fec­tive ad­ver­tis­ing plat­form with fo­cused na­tional reach of up­per LSM groups, says Naudé. Read­er­ship is strong in all three re­gions – Gaut­eng, the Cape and Bloem­fontein. For ex­am­ple, the ex­ist­ing Volks­blad Sake has 100 000 read­ers – close to Busi­ness Day’s to­tal. “Ad­ver­tis­ers could place ads with na­tional reach or closely tar­get one or more re­gions,” he says. Over­all, Sake 24’ s read­ers fall into the LSM 8-10 cat­e­gory, boast­ing more read­ers in Gaut­eng than the Star’s Busi­ness Re­port and a larger per­centile of read­ers in this cat­e­gory than Busi­ness Day. Award win­ning staff in­cludes Elma Klop­pers, named the Best Prop­erty Jour­nal­ist in SA in 2006, and Jan de Lange and Fran­cois Wil­liams, both re­peat­edly short-listed for the SAN­LAM awards.

Charles Naude

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