New Afrikaans business daily
MEDIA 24 has consolidated its Afrikaans business pages in Beeld, Volksblad and Die Burger into a new national pull-out section inserted into each newspaper and re-branded as Sake 24. Based on Amps figures for the existing business pages, the new title, to be launched on 6 March, will have 650 000 readers. “The world is getting smaller, and discerning readers demand in-depth business news at an easily digestible rate,” says Sake 24 national editor Charles Naudé. “ Sake 24 will offer readers added value through an informed product, in-depth information and penetrating scrutiny of financial issues.”
Universal branding across Beeld, Volksblad and Die Burger means Sake 24 offers a highly recognisable product leading readers to rely on the brand.” Complementing the printed version, readers may access up-tothe-minute information online at sake24.com. “Many of our readers supplement their printed news with online content that’s updated through the day,” says Naudé, who has over 30 years’ newspaper experience. Sake 24 gives advertisers an efficient and effective advertising platform with focused national reach of upper LSM groups, says Naudé. Readership is strong in all three regions – Gauteng, the Cape and Bloemfontein. For example, the existing Volksblad Sake has 100 000 readers – close to Business Day’s total. “Advertisers could place ads with national reach or closely target one or more regions,” he says. Overall, Sake 24’ s readers fall into the LSM 8-10 category, boasting more readers in Gauteng than the Star’s Business Report and a larger percentile of readers in this category than Business Day. Award winning staff includes Elma Kloppers, named the Best Property Journalist in SA in 2006, and Jan de Lange and Francois Williams, both repeatedly short-listed for the SANLAM awards.