New-busi­ness fo­cus

Re­struc­tur­ing at Lowe Bull shows new vi­sion at work

Finweek English Edition - - Advertising & marketing - BY TONY KOEN­DER­MAN tonyk@fin­

MATTHEW BULL WANTS new­busi­ness growth. This be­came ap­par­ent with last week’s re­struc­tur­ing of Lowe Bull, SA’s ninth big­gest ad agency group, which made new busi­ness de­vel­op­ment cen­tral in the life of new group MD Wayne Naidoo and brought two new sub­sidiaries into the group.

Naidoo is the for­mer new-busi­ness di­rec­tor, and his “core fo­cus” will be on new-busi­ness de­vel­op­ment – in­clud­ing iden­ti­fy­ing pos­si­ble strate­gic busi­ness part­ners and new clients to take the com­pany for­ward.

This fol­lows the de­par­ture of his pre­de­ces­sor, Gil­lian Right­ford.

Naidoo has been with the group since its in­cep­tion 10 years ago. “He’s been hugely in­stru­men­tal in de­vel­op­ing the cul­ture and the re­la­tion­ships we have with our clients,” says Bull, who’s group chair­man.

Porky He­fer, ex­ec­u­tive creative di­rec­tor, is hand­ing over the reins of the creative de­part­ment to Kirk Gains­ford, leav­ing him free to launch what’s promised as a new-look mar­ket­ing com­pany “the likes of which has never been seen be­fore”. He has the full sup­port of Lowe Bull.

The two new Lowe Bull com­pa­nies are: • A start-up, be­low-the-line com­pany, Mick & Nick, which spe­cialises in re­tail so­lu­tions. It’s headed up by Mick Shep­ard and Nick Li­atos, who pre­vi­ously ran the re­tail di­vi­sion at JWT. “We’re in the busi­ness of pro­vid­ing clients with high-value ideas for their brands,” says Bull. “We need to cover the length and breadth of ev­ery dis­ci­pline and tar­get mar­ket. Mick & Nick are part of that jig­saw.” Rex, a brand-de­sign com­pany in which Lowe Bull has bought a mi­nor­ity stake. “Clients’ aware­ness of the brand-growth abil­i­ties of de­sign and pack­ag­ing has grown ex­po­nen­tially,” says Bull. “Rex’s abil­ity on dig­i­tal will stand us in good stead as broad­band ex­plores the In­ter­net phe­nom­e­non in this coun­try – just as it has in the UK.” Bull re­turned last year from a three­year stint in se­nior po­si­tions with Lowe & Part­ners in Lon­don.

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