Restructuring at Lowe Bull shows new vision at work
MATTHEW BULL WANTS newbusiness growth. This became apparent with last week’s restructuring of Lowe Bull, SA’s ninth biggest ad agency group, which made new business development central in the life of new group MD Wayne Naidoo and brought two new subsidiaries into the group.
Naidoo is the former new-business director, and his “core focus” will be on new-business development – including identifying possible strategic business partners and new clients to take the company forward.
This follows the departure of his predecessor, Gillian Rightford.
Naidoo has been with the group since its inception 10 years ago. “He’s been hugely instrumental in developing the culture and the relationships we have with our clients,” says Bull, who’s group chairman.
Porky Hefer, executive creative director, is handing over the reins of the creative department to Kirk Gainsford, leaving him free to launch what’s promised as a new-look marketing company “the likes of which has never been seen before”. He has the full support of Lowe Bull.
The two new Lowe Bull companies are: • A start-up, below-the-line company, Mick & Nick, which specialises in retail solutions. It’s headed up by Mick Shepard and Nick Liatos, who previously ran the retail division at JWT. “We’re in the business of providing clients with high-value ideas for their brands,” says Bull. “We need to cover the length and breadth of every discipline and target market. Mick & Nick are part of that jigsaw.” Rex, a brand-design company in which Lowe Bull has bought a minority stake. “Clients’ awareness of the brand-growth abilities of design and packaging has grown exponentially,” says Bull. “Rex’s ability on digital will stand us in good stead as broadband explores the Internet phenomenon in this country – just as it has in the UK.” Bull returned last year from a threeyear stint in senior positions with Lowe & Partners in London.