Saatchi focuses on creativity
AS NEW-BROOMING CONTINUES through the ad agency world, Saatchi & Saatchi has attracted the award-winning team of Mick Blore and Liam Wielopolski to fill the positions of group executive creative director and Johannesburg group creative head respectively.
“Saatchi worldwide was the second most awarded agency at Cannes last year and this appointment is the start of us bringing a global creative focus into the SA operations,” says Saatchi CEO Gail Curtis. “Our intention is to become a major creative force in SA too.”
Blore and Wielopolski join Saatchi (which these days calls itself “the Lovemark company”) from The Jupiter Drawing Room.
They’ve provided the creative genius behind some of SA’s best loved campaigns, including Nugget shoe polish – the most-awarded campaign in SA advertising history – and have earned awards at Cannes, The One Show New York, the Clios, the Andys, the London International Advertising awards, the
New York advertising festival and the Loeries.
Curtis says she’s been actively searching for a creative head for some time: “Saatchi grew its revenue in 2006 by 24% (30% in the Johannesburg office), picking up R55,5m in billings and hiring 45 new people. We felt this placed us in a position to attract the best creative talent in SA.”
Since Saatchi began its re-invention into a “Lovemark Company” – an “Ideas Company that knows how to connect with consumers” – Curtis says it has attracted Ideas people from across the industry: “Mick not only creates original, innovative advertising, but has demonstrated good managerial skills and an ability to lead and motivate creative teams.”
Blore and Wielopolski take up their new posts in Saatchi Johannesburg during May and June.