Saatchi fo­cuses on cre­ativ­ity

Finweek English Edition - - Advertising & marketing -

AS NEW-BROOM­ING CON­TIN­UES through the ad agency world, Saatchi & Saatchi has at­tracted the award-win­ning team of Mick Blore and Liam Wielopol­ski to fill the po­si­tions of group ex­ec­u­tive creative di­rec­tor and Jo­han­nes­burg group creative head re­spec­tively.

“Saatchi world­wide was the sec­ond most awarded agency at Cannes last year and this ap­point­ment is the start of us bring­ing a global creative fo­cus into the SA op­er­a­tions,” says Saatchi CEO Gail Cur­tis. “Our in­ten­tion is to be­come a ma­jor creative force in SA too.”

Blore and Wielopol­ski join Saatchi (which th­ese days calls it­self “the Love­mark com­pany”) from The Jupiter Draw­ing Room.

They’ve pro­vided the creative ge­nius be­hind some of SA’s best loved cam­paigns, in­clud­ing Nugget shoe pol­ish – the most-awarded cam­paign in SA ad­ver­tis­ing his­tory – and have earned awards at Cannes, The One Show New York, the Clios, the Andys, the Lon­don In­ter­na­tional Ad­ver­tis­ing awards, the

New York ad­ver­tis­ing fes­ti­val and the Lo­eries.

Cur­tis says she’s been ac­tively search­ing for a creative head for some time: “Saatchi grew its rev­enue in 2006 by 24% (30% in the Jo­han­nes­burg of­fice), pick­ing up R55,5m in billings and hir­ing 45 new peo­ple. We felt this placed us in a po­si­tion to at­tract the best creative tal­ent in SA.”

Since Saatchi be­gan its re-in­ven­tion into a “Love­mark Com­pany” – an “Ideas Com­pany that knows how to con­nect with con­sumers” – Cur­tis says it has at­tracted Ideas peo­ple from across the in­dus­try: “Mick not only cre­ates orig­i­nal, in­no­va­tive ad­ver­tis­ing, but has demon­strated good man­age­rial skills and an abil­ity to lead and mo­ti­vate creative teams.”

Blore and Wielopol­ski take up their new posts in Saatchi Jo­han­nes­burg dur­ing May and June.

Liam Wielopol­ski

Mick Blore

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