Cape agency merger

Finweek English Edition - - Advertising & marketing -

TWO SMALL BUT well-es­tab­lished Cape Town agen­cies, the 10-year-old Cape Town agency Bester Burke and the suc­cess­ful 16year-old black-owned agency, The Bryan Slingers Part­ner­ship, have merged.

The new shop, with fee and com­mis­sion in­come of R18m, billings of R100m and a staff com­ple­ment of 48, is known as Bester Burke Slingers.

Dave Bester is CEO and Bryan Slingers chair­man of a group that’s now 38% em­pow­ered.

Also in the mix is Bester Burke Un­der­ground, a spe­cial­ist be­low-the-line agency. The group has a 50:50 bal­ance be­tween con­ven­tional me­dia ad­ver­tis­ing and be­low-the-line mar­ket­ing.

Slingers was un­til re­cently chair­man of Ogilvy Cape, and his agency was part of the Ogilvy group.

The agency client list in­cludes Indigo Cos­met­ics’ Len­theric and Yardley brands, Ceres Bev­er­ages (in­clud­ing such brands as Ceres, Fruitree, Wild Is­land and Daly’s), and Dis­tell brands such as JC le Roux and Pon­gracz, Pepsi and Thuo Gam­ing.

“ The merger is about broad­en­ing our of­fer­ing to clients, cou­pled with the de­sire to es­tab­lish an au­then­ti­cally South African agency and a uniquely South Africa style,” says Bester.

The group blends the fullser­vice ad­ver­tis­ing ap­peal of Bester Burke with the more un­con­ven­tional skills of TBSP, which have been brought to bear on projects such as launch­ing Pepsi into the SA mar­ket.

Dave Bester

Bryan Slingers

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