Cape agency merger
TWO SMALL BUT well-established Cape Town agencies, the 10-year-old Cape Town agency Bester Burke and the successful 16year-old black-owned agency, The Bryan Slingers Partnership, have merged.
The new shop, with fee and commission income of R18m, billings of R100m and a staff complement of 48, is known as Bester Burke Slingers.
Dave Bester is CEO and Bryan Slingers chairman of a group that’s now 38% empowered.
Also in the mix is Bester Burke Underground, a specialist below-the-line agency. The group has a 50:50 balance between conventional media advertising and below-the-line marketing.
Slingers was until recently chairman of Ogilvy Cape, and his agency was part of the Ogilvy group.
The agency client list includes Indigo Cosmetics’ Lentheric and Yardley brands, Ceres Beverages (including such brands as Ceres, Fruitree, Wild Island and Daly’s), and Distell brands such as JC le Roux and Pongracz, Pepsi and Thuo Gaming.
“ The merger is about broadening our offering to clients, coupled with the desire to establish an authentically South African agency and a uniquely South Africa style,” says Bester.
The group blends the fullservice advertising appeal of Bester Burke with the more unconventional skills of TBSP, which have been brought to bear on projects such as launching Pepsi into the SA market.