BILLBOARD IN A BOX
CHILDREN UNDER THE AGE OF 14 influence almost 50% of household spending decisions in the US, affecting the purchase of everything from cars and holidays to brands and appliances. The effect of this pester power is probably similar in SA.
But how do you market to them? Try Trendcase – a transparent pencil box carrying interchangeable mini billboards in the lid.
Themepack, one of HBD Venture Capital’s portfolio companies, and Primedia Face2Face have entered into a joint venture through newly formed Trendcase Media, which aims to distribute 1m free pencil cases nationally during 2007.
These Trendcases will deliver messages for a range of products and services, from health foods and washing powder to banks. They can also be used to educate the youth about important social issues such as crime, Aids and education.
HBD (which stands for “here be dragons”) was founded by entrepreneur Mark Shuttleworth.