Finweek English Edition - - Advertising & marketing -

CELL C HAS TAKEN own­er­ship of one of the largest iconic land­mark sites in Africa by wrap­ping the two counter tips of the Di­ag­o­nal Street build­ing in the Jo­han­nes­burg CBD.

The de­sign, pro­duc­tion, and in­stal­la­tion were pro­ject­man­aged by Clear Chan­nel Out­door. The 3 420sq m sur­face area is made up of 106 pan­els per side, all of dif­fer­ent sizes due to the shape of the build­ing. The site took six ab­seil­ers 28 nights to put up.

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