THE SAXON WANTS TO TAKE EXCLUSIVITY TO NEW LEVELS
THE SAXON, one of South Africa’s most expensive boutique hotels, with rooms starting at R5 000 a night, has enlisted the help of an international consultancy to drive higher visitor volumes through its doors. Already a destination for the well-heeled, The Saxon is creating an exclusive “byinvitation” club aimed at giving preference to the elite of Johannesburg business to use the hotel’s facilities on a regular basis.
The property, developed by insurance mogul Douw Steyn, was home for a time to former president Nelson Mandela when he penned his Long Walk to Freedom after his release from prison in 1990.
Memberships command an annual fee of R10 000 and give preferential access to meeting, dining, bar and spa facilities. Invitations were sent to select individuals in November.
John Pressgrove, CEO of Fairfax International, the UK based consultancy that has designed tailor-made hotel memberships for 250 properties around the world over the past 20 years, says it’s the most expensive hotel club membership he has designed to date.
It costs twice as much to join the club at The Saxon, than for example the club at the Old Course Hotel at St Andrews in Scotland.