NEW STRING BRAND ACTIVATION specialist agency Cinevation has added another string to its bow with its appointment to handle television, cinema and radio advertising for the South African musical stage production of The Lion King, which opens in Johannesburg in June. LEO WINS GOLD LEO BURNETT SA won big at the first World Press Awards for print advertising with its MercedesBenz SLK campaign. This shows unlikely people at the roadside wearing a toupee, an elegant hat and a scarf. The seasoned ad watcher realises that they have picked up sophisticated items blown out of the Merc while it’s cruising with its top down. The toupee (above) won gold, while the whole campaign won bronze. DUBAI ADVERTISING AFFAIR THE FIRST Dubai Lynx, the advertising and communication awards for the Middle East and North Africa, has received nearly 1 700 entries from 15 countries. The event is under the auspices of the Cannes advertising festival.