Finweek English Edition - - Advertising & marketing -

A KEY FAC­TOR in the choice of Me­dia Agency of the Year is how pub­lish­ers and broad­cast­ers view the agen­cies with whom they deal on a daily ba­sis. That’s why AdRe­view con­ducts a sur­vey of me­dia owner rat­ing of the agen­cies, cov­er­ing such fac­tors as pro­fes­sion­al­ism, in­no­va­tion, ne­go­ti­a­tion skills and strate­gic abil­ity.

We also eval­u­ate the agency’s busi­ness and pro­fes­sional per­for­mance, based on new busi­ness won, turnover growth, busi­ness de­vel­op­ment and awards.

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