Lowe Bull axes opposition
LOWE BULL’S ACCLAIMED “Get a girlfriend” campaign for Axe deodorant earned the agency three Ad of the Year wins, in the magazine, newspaper and TV/cinema categories. Other winners were TBWA Hunt Lascaris’s anti-film piracy campaign based on the film Tsotsi (in the outdoor category) and FCB’s Radio ad for Uthingo’s Lotto.
The Ad of the Year awards are made by the Creative Circle in five media categories, chosen from the Ad of the Month winners during 2006.
The Creative Circle also inducted the Jupiter Drawing Room’s Graham Warsop into its Hall of Fame – citing it as a personal achievement as well as a tribute to his role in building one of SA’s most successful agencies. Warsop is the most-awarded creative director in SA advertising history (measured by Creative Circle points) and was the first South African to judge at the big four international advertising awards (Cannes, The One Show, D&AD and Clios).
Lowe Bull also secured two second positions, one for Axe in the radio category and one for Nando’s in TV.
TBWA’s Tsotsi campaign has previously taken gold at both The Loeries Awards and Cannes and, most recently, the campaign has also been awarded Best Ad Campaign within the TBWA Network worldwide. A supporting public relations campaign to maximise awareness also went on to win many awards including the Diamond Awards for Best Practice in Marketing.