Lowe Bull axes op­po­si­tion

Finweek English Edition - - Advertising & marketing -

LOWE BULL’S AC­CLAIMED “Get a girl­friend” cam­paign for Axe de­odor­ant earned the agency three Ad of the Year wins, in the mag­a­zine, news­pa­per and TV/cin­ema cat­e­gories. Other win­ners were TBWA Hunt Las­caris’s anti-film piracy cam­paign based on the film Tsotsi (in the out­door cat­e­gory) and FCB’s Ra­dio ad for Uthingo’s Lotto.

The Ad of the Year awards are made by the Creative Cir­cle in five me­dia cat­e­gories, cho­sen from the Ad of the Month win­ners dur­ing 2006.

The Creative Cir­cle also in­ducted the Jupiter Draw­ing Room’s Gra­ham War­sop into its Hall of Fame – cit­ing it as a per­sonal achieve­ment as well as a trib­ute to his role in build­ing one of SA’s most suc­cess­ful agen­cies. War­sop is the most-awarded creative di­rec­tor in SA ad­ver­tis­ing his­tory (mea­sured by Creative Cir­cle points) and was the first South African to judge at the big four in­ter­na­tional ad­ver­tis­ing awards (Cannes, The One Show, D&AD and Clios).

Lowe Bull also se­cured two sec­ond po­si­tions, one for Axe in the ra­dio cat­e­gory and one for Nando’s in TV.

TBWA’s Tsotsi cam­paign has pre­vi­ously taken gold at both The Lo­eries Awards and Cannes and, most re­cently, the cam­paign has also been awarded Best Ad Cam­paign within the TBWA Net­work world­wide. A sup­port­ing pub­lic re­la­tions cam­paign to max­imise aware­ness also went on to win many awards in­clud­ing the Di­a­mond Awards for Best Prac­tice in Mar­ket­ing.

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