FIVE AGENCIES shared the spoils at the Ad of the Month awards for February: BBDO Cape Town, for Good Hope fm in the newspaper category; Grey Worldwide, for 3M in the magazine category; TBWA Hunt Lascaris in the outdoor category, for Sasol; Lowe Bull, for Sunlight washing powder in TV/cinema; and Net#work BBDO in radio, for SABC Cricket World Cup.
PORTABLE DIGITS TAKE OFF
CELL C HAS CHANGED the creative execution on its OR Tambo International Airport sites, focusing on the recent advent of number portability and its now well-known “little people”.
The ads, by Net#work BBDO, target highincome passengers on domestic and international flights with 6 400sq m of visible display.
After owning the departure corridors at OR Tambo for two years, Cell C has renewed its contract until 2011.
SHARING THE SPOILS
PROXIMITY#TTP creative director Stuart Stobbs is a member of the Cannes Lions Direct jury this year. The Cannes festival takes place in June.