Finweek English Edition - - Advertising & marketing -

THE AdRe­view Awards judg­ing is com­plete – and judges are sworn to se­crecy con­cern­ing the re­sults, which will be an­nounced on 19 April. We’ll be ac­knowl­edg­ing the big­gest agency achiev­ers in dif­fer­ent cat­e­gories as well as re­gional win­ners, from whom we se­lected the Agency of the Year. That de­ci­sion is based on the best com­bi­na­tion of busi­ness and pro­fes­sional achieve­ment – namely, the growth and de­vel­op­ment of the agency in busi­ness terms and its suc­cess in win­ning creative and ef­fec­tive­ness awards that re­flect its ad­ver­tis­ing com­pe­tence.

The ma­jor awards are spon­sored by M-Net/Or­a­cle (Ad Agency of the Year), Ads24 (Me­dia Agency of the Year) and Paarl Web (The Big Idea). OMD spon­sors the highly val­ued in­sert, Me­dia Facts.

The win­ning ci­ta­tions and case stud­ies of all the awards will be pub­lished in Tony Koen­der­man’s AdRe­view, the au­thor­i­ta­tive an­nual guide to mar­ket­ing in SA. AdRe­view will be avail­able free with Fin­week in its 26 April is­sue. It’s the best way for ad agen­cies and other mar­ket­ing sup­pli­ers to reach po­ten­tial clients in busi­ness.

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