Finweek English Edition - - Openers -

PICK ’N PAY GO BANK­ING po­si­tions it­self at the bud­get end of the es­tab­lished mar­ket. Some­one was nice enough to send me some in­for­ma­tion on the com­pany, so I thought it was time to put the com­pany’s prom­ises to the test.

This is one com­pany that clearly wants you to re­mem­ber that the call is be­ing recorded, as you’re told that when you first go through as well as be­fore you’re trans­ferred to an agent.

There’s a slight glitch in the interactive voice re­sponse as, not press­ing any but­tons, you’re told that you’ll be trans­ferred to an agent but then you’re dropped back into the op­tions menu in­stead.

How­ever, that’s a mi­nor gripe and the op­tions are given in a friendly tone, set­ting the po­ten­tial cus­tomer at ease.

Af­ter be­ing con­nected to an agent and ask­ing a few ba­sic ques­tions, the in­for­ma­tion was pro­vided in a way that made me think that she wasn’t read­ing from a script, re­in­forc­ing the friendly im­age of Go Bank­ing.

Though she al­most for­got one or two things, those were eas­ily for­given for a friendly voice on the other end of the line.

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