OGILVY TOPS CREATIVE LEAGUE
WITH THE LAST CREATIVE awards for 2006 (the Ads of the Year) now known, Ogilvy SA is confirmed as South Africa’s most creative award-winning agency group for the year. It narrowly edged BBDO group, comprising Net#work, BBDO Cape Town, Gloo and Proximityttp. Its biggest award-winner was a campaign for HarleyDavidson.
Interestingly, BBDO was the leader in local awards, followed by Lowe Bull. Internationally, the top group was Ogilvy, which comprises its Johannesburg and Cape Town offices, and Orange Juice Design.
Behind them, a resurgent Lowe Bull group climbed up the rankings from fifth last year to third, pushing the previous year’s creative champions TBWA down to fourth. Lowe’s signature campaign was a diverse multi-media campaign for Axe deodorant, which was probably SA’s mostawarded campaign of the year.
Among its achievements were a Gold Lion, among other trophies, at Cannes, a Grand Prix and two Golds at the Loeries, three Creative Circle Ads of the Year in newspaper, magazine and TV categories and a Gold Eagle.
FCB, whose crowning achievement of the year was SA’s first Grand Prix at Cannes – for a Lego print ad – has emerged as a significant creative force, ahead of The Jupiter Drawing Room.
Among the individual agencies, Ogilvy Johannesburg was top, followed by Net#work BBDO. However, the category champions’ tables show that TBWA is still the best place to go if you want a good TV commercial, followed by Lowe Bull and Net#work. The best newspaper and magazine ads came out of Lowe Bull. But the best place to go for radio was Ogilvy Johannesburg.
The full tables will be published in AdReview, next month.