BT tar­gets ser­vice provider mar­ket

Finweek English Edition - - Communication & technology - BENE­DICT KELLY

WHILE THE RU­MOURS con­cern­ing Bri­tish Tele­coms (BT) buy­ing Di­men­sion Data have died down, any threat posed by BT to lo­cal ICT ser­vice providers is yet to come. BT In­ter­na­tional, as op­posed to BT UK, is ag­gres­sively tar­get­ing the high end of the ser­vice provider mar­ket in an at­tempt to pro­vide ser­vices to large multi­na­tion­als.

With com­pa­nies such as Unilever and An­glo Amer­i­can al­ready in the fold, BT is look­ing to grow its client list and is set to in­crease its head­count to do so. BT In­ter­na­tional pres­i­dent Fran­cois Bar­rault says it’s tar­get­ing global or­gan­i­sa­tions us­ing the out­sourced model to drive down the cost of do­ing busi­ness.

While Bar­rault wouldn’t com­ment specif­i­cally, he says the com­pany would make what­ever ac­qui­si­tions it con­sid- ered nec­es­sary to de­liver the promised ser­vices to clients. He added that the busi­ness im­per­a­tive for large global com­pa­nies had changed over the past two years from look­ing at cut­ting costs to fo­cus­ing on cus­tomer ser­vice. To do that, ex­ec­u­tives had to shift their at­ten­tion from the ba­sic run­ning of com­pa­nies to con­sid­er­ing the strate­gic di­rec­tion that needed to be taken. It was that trend that he felt would drive busi­nesses.

While BT may pose a threat at the high end of the mar­ket there’s al­ready con­sid­er­able com­pe­ti­tion from in­ter­na­tional play­ers such as T-Sys­tems, Ver­i­zon and IBM and lo­cal com­pa­nies such as Di­men­sion Data and Busi­ness Con­nex­ion. It won’t be an easy ride for BT.

Newspapers in English

Newspapers from South Africa

© PressReader. All rights reserved.