BT targets service provider market
WHILE THE RUMOURS concerning British Telecoms (BT) buying Dimension Data have died down, any threat posed by BT to local ICT service providers is yet to come. BT International, as opposed to BT UK, is aggressively targeting the high end of the service provider market in an attempt to provide services to large multinationals.
With companies such as Unilever and Anglo American already in the fold, BT is looking to grow its client list and is set to increase its headcount to do so. BT International president Francois Barrault says it’s targeting global organisations using the outsourced model to drive down the cost of doing business.
While Barrault wouldn’t comment specifically, he says the company would make whatever acquisitions it consid- ered necessary to deliver the promised services to clients. He added that the business imperative for large global companies had changed over the past two years from looking at cutting costs to focusing on customer service. To do that, executives had to shift their attention from the basic running of companies to considering the strategic direction that needed to be taken. It was that trend that he felt would drive businesses.
While BT may pose a threat at the high end of the market there’s already considerable competition from international players such as T-Systems, Verizon and IBM and local companies such as Dimension Data and Business Connexion. It won’t be an easy ride for BT.