Finweek English Edition - - Openers - BENE­DICT KELLY

MY SHOES are wear­ing thin in the sole, so it was time to go shop­ping. Be­ing a male I wanted to re­place them with an­other pair ex­actly the same, so I gave the Edgars fash­ion hot­line a call. Even with all the nor­mal in­tro­duc­tory mes­sages I got through to a con­sul­tant in less than 20 sec­onds, which was quite im­pres­sive.

While I wasn’t try­ing to be de­lib­er­ately vague, I only knew the brand of shoe that I was look­ing for and a rough de­scrip­tion of the style. But the agent sounded a lit­tle scep­ti­cal about whether he’d be able to find what I was look­ing for from the lit­tle in­for­ma­tion I could pro­vide. How­ever, he came through.

Not only did he pro­vide me with the style num­ber for the shoes I was look­ing for he also gave me a run­down of the stores in the Jo’burg area that had them in stock and even how many pairs in my size were avail­able at each store. Once I’d told him which store I was likely to go to he pro­vided its phone num­ber in case I wanted to con­tact them di­rectly.

Now all that re­mains is to brave the mall and find some­one to help me in store.

Please help…

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