Jupiter group takes hon­ours

Finweek English Edition - - Advertising & Marketing -

BUOYED BY IN­JEC­TIONS of fresh tal­ent from new sub­sidiaries, the Jupiter Draw­ing Room & Part­ners is al­ready the South African creative awards cham­pion for 2008. Though it came only sec­ond in the Lo­eries (be­hind Ogilvy South Africa) Jupiter has al­ready amassed so many awards it’s now im­pos­si­ble for Ogilvy to displace it at the head of the creative leader board.

The lead­ing groups are Jupiter (13 900 points), Ogilvy (10 800), KingJames (7 525), Draftfcb (6 675) and BBDO (5 600).

But at the agency (as op­posed to group) level the hon­ours go to Ogilvy Jo­hannes- burg, which is al­most equally un­chal­lenge­able in top spot on the in­di­vid­ual agency lad­der (see ta­ble).

The cur­rent state of the leader board re­flects the re­sults of four in­ter­na­tional awards pageants (Clio, One Show, D&AD, Cannes) and the Lo­eries. Still to come are the Ea­gles and the Ad of the Year, lo­cal events that are small by com­par­i­son. Points for Ads of the Month, at only 20 points a pop, haven’t been in­cluded in the ta­ble.

The Jupiter group has headed the points count at all four in­ter­na­tional events this year and was sec­ond at the Lo­eries. It last held the top rank­ing in 2001. Since then, TBWA Hunt Las­caris headed the ta­ble in 2002, 2003 and 2005, Net#work BBDO in 2004, Ogilvy South Africa in 2006 and Lowe Bull in 2007. This year, Hunt Las­caris rates 16th on the in­di­vid­ual ta­ble.

Two Jupiter agen­cies – Jupiter Jo­han­nes­burg and DDB – are in the top five on the agency ta­ble. DDB had an out- stand­ing year un­til its En­ergi zer cam­paign was dis­qual­i­fied from the Lo­eries be­cause it was con­sid­ered in­suf­fi­ciently orig­i­nal.

Four agen­cies that would be con­sid­ered small are in the top 10. They are DDB, FoxP2, Metropoli­tanRepub­lic and Joe Pub­lic.


Sam­ples of win­ning ads from FoxP2 (above) and Joe Pub­lic.

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