Jupiter group takes honours
BUOYED BY INJECTIONS of fresh talent from new subsidiaries, the Jupiter Drawing Room & Partners is already the South African creative awards champion for 2008. Though it came only second in the Loeries (behind Ogilvy South Africa) Jupiter has already amassed so many awards it’s now impossible for Ogilvy to displace it at the head of the creative leader board.
The leading groups are Jupiter (13 900 points), Ogilvy (10 800), KingJames (7 525), Draftfcb (6 675) and BBDO (5 600).
But at the agency (as opposed to group) level the honours go to Ogilvy Johannes- burg, which is almost equally unchallengeable in top spot on the individual agency ladder (see table).
The current state of the leader board reflects the results of four international awards pageants (Clio, One Show, D&AD, Cannes) and the Loeries. Still to come are the Eagles and the Ad of the Year, local events that are small by comparison. Points for Ads of the Month, at only 20 points a pop, haven’t been included in the table.
The Jupiter group has headed the points count at all four international events this year and was second at the Loeries. It last held the top ranking in 2001. Since then, TBWA Hunt Lascaris headed the table in 2002, 2003 and 2005, Net#work BBDO in 2004, Ogilvy South Africa in 2006 and Lowe Bull in 2007. This year, Hunt Lascaris rates 16th on the individual table.
Two Jupiter agencies – Jupiter Johannesburg and DDB – are in the top five on the agency table. DDB had an out- standing year until its Energi zer campaign was disqualified from the Loeries because it was considered insufficiently original.
Four agencies that would be considered small are in the top 10. They are DDB, FoxP2, MetropolitanRepublic and Joe Public.
AGENCY CLIO ONE SHOW D&AD CANNES LOERIES TOTAL POINTS
Samples of winning ads from FoxP2 (above) and Joe Public.