DIGITAL FOR DUMMIES
HOW COME YOUR eight-year-old son or brother can teach you a thing or two about using a laptop or playing computer games? He’s one of a new generation – the Digital Natives, the Under 20s who have been interacting online from their earliest cognitive awareness.
Here’s your chance to fight back. Tony Koenderman’s Cracking the Digital Code conference on 18 and 19 September will explain online marketing in jargon-free language, from search engine optimisation to Internet advertising. We’ll even give away a specially compiled online dictionary. Visit www. crackingthedigitalcode.com for details and booking.
THE POWER OF WOMEN to change the world is highlighted in a moving MTN commercial by MetropolitanRepublic celebrating Women’s Day – though it will run for the whole month. As dramatic pictures of icons such as Joan of Arc and Winnie Mandela are flashed on screen, an ordinary woman, Sivuyile, recounts how they changed her life. “Who you can become is anyone,” she concludes.