STINGS

Finweek English Edition - - Advertising & Marketing -

DIG­I­TAL FOR DUM­MIES

HOW COME YOUR eight-year-old son or brother can teach you a thing or two about us­ing a lap­top or play­ing com­puter games? He’s one of a new gen­er­a­tion – the Dig­i­tal Na­tives, the Un­der 20s who have been in­ter­act­ing on­line from their ear­li­est cog­ni­tive aware­ness.

Here’s your chance to fight back. Tony Koenderman’s Crack­ing the Dig­i­tal Code con­fer­ence on 18 and 19 Septem­ber will ex­plain on­line mar­ket­ing in jar­gon-free lan­guage, from search en­gine op­ti­mi­sa­tion to In­ter­net ad­ver­tis­ing. We’ll even give away a spe­cially com­piled on­line dic­tio­nary. Visit www. crack­ingthedig­i­tal­code.com for de­tails and book­ing.

WOM­ANLY WIS­DOM

THE POWER OF WOMEN to change the world is high­lighted in a mov­ing MTN com­mer­cial by Metropoli­tanRepub­lic cel­e­brat­ing Women’s Day – though it will run for the whole month. As dra­matic pic­tures of icons such as Joan of Arc and Win­nie Man­dela are flashed on screen, an or­di­nary woman, Sivuy­ile, re­counts how they changed her life. “Who you can be­come is any­one,” she con­cludes.

Newspapers in English

Newspapers from South Africa

© PressReader. All rights reserved.