JOE PUBLIC TOOK pride of place at the Pendoring awards for Afrikaans advertising this year, walking away with three gold Pendorings, one of which took the Prestige Award. The Tweedehandse Raka campaign for Kalahari.net also earned the creative team a R25 000 study tour overseas.
Baie-Lingual Blink Stefanus were right behind the leaders with two golds, one in collaboration with 2Buffels Melkery. North West University was outstanding in the students’ category, but the top ad was produced by Vega Brand Communication School.
The public voted the Toyota Hilux Boer ad as its favourite, and Cinelle Swiegers was awarded the best performing artist for Spitz Shoeshanista television ad. Draftfcb Cape Town executive creative director Francois de Villiers received the Legend award for his contributions to the industry.