FOL­LOWER OF FASH­ION

Finweek English Edition - - Advertising & Marketing -

MASTERCARD’S AC­CLAIMED “price­less” cam­paign was adopted by McCan­nErick­son in a classy cam­paign for the credit card’s at­tack on the fash­ion high ground in South Africa. Lines such as “Silk wrap with evening gown, R2 200; own­ing the room – price­less” or “Gold gla­di­a­tor san­dals R900; my own style – price­less” un­der­scored McCann’s in­sight that global de­sign trends in­flu­ence African-in­spired fash­ion. No mat­ter where a woman comes from she uses fash­ion to ex­press who she is.

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