BOUNCIER BURG­ERS

Finweek English Edition - - Advertising & Marketing -

A WELL EN­DOWED blonde bim­bette in Nando’s sum­mons the wait­ress. “Where’s my chips?” she in­quires. “On your plate,” replies the puz­zled wait­ron. “No they’re not.” The wait­ron pulls the plate out from un­der her shel­ter­ing boobs to re­veal the in­of­fen­sive chips.

“The big­ger, fuller, bouncier, dou­ble­breasted burger from Nando’s,” an­nounces the voice-over. The lads love it and the ad, by Black River FC, is beginning to get ex­ten­sive vi­ral mar­ket­ing on the In­ter­net. If you miss it on your TV screens go to YouTube.

The con­cept was di­rected by Cindy Lee, of Fresh Eye Film Pro­duc­tions, who scoured SA looking for an ac­tress who could com­ple­ment her comedic skills with the right phys­i­cal at­tributes.

BRANDS: THREE TOP TENS

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