PLEASE GET YOUR mind out of the gutter, Shaun Harris. Not everyone thinks that everything has sexual connotations. I assume your daughter doesn’t read and especially not your Portfolio Punt on Transpaco (16 October).
I assume you don’t have a problem eating extra virgin olive oil. Thus, I fail to see why you’d have a problem with high virgin raw material. Also, rigids and flexibles make sense in a plastics company.
Were you just being naughty while your female editor was away? I think it would be dangerous to assume doesn’t have a female readership base.