Finweek English Edition - - Communication & Technology - FRIK ELS

YOUR RE­VIEWER CAN NOW fi­nally join the iPod gen­er­a­tion. Most ear­phones soon hurt my ears, mean­ing a scherzo is about as much as I can take in one sit­ting. The so­lu­tion is an iPod dock­ing sta­tion. Log­itech’s Pure-Fi Ex­press Plus is one of lit­er­ally hun­dreds of mini speaker boxes that – com­bined with an iPod – is the mod­ern equiv­a­lent of a boom­box. They range from high­fi­delity sys­tems that will put you back thou­sands from niche sup­pli­ers, such as Fat­man, to plas­tic porta­bles that go for a few hun­dred from no-name Chi­nese man­u­fac­tur­ers. The Pure-Fi Ex­press Plus is po­si­tioned some­where in the mid­dle of the mar­ket.

The speaker dock’s out­stand­ing fea­ture is Log­itech’s omni-di­rec­tional tech­nol­ogy, which means that if you put the speak­ers in the mid­dle of the room sound is beamed in all di­rec­tions – a big plus if you have to fill a room of par­ty­go­ers or keep every­one in the loop at a braai.

The size of a loaf of bread – and weigh­ing not much more – the Pure-Fi Ex­press Plus is made to be por­ta­ble. It can run on AC or bat­tery power (al­though it doesn’t take long to burn through the Evereadys) and in­cludes a car­ry­ing han­dle. There aren’t too many but­tons to con­fuse things and out of the box op­er­a­tion is within sec­onds.

The new Log­itech dock also fea­tures a wireless re­mote con­trol with a range of up to 10m. The re­mote con­trol lets you in­stantly ad­just vol­ume, play, pause, fast-for­ward and rewind, plus of­fer­ing Shuf­fle and Re­peat but­tons. Priced at R999, you shouldn’t ex­pect con­cert hall acous­tics. But to re­lay the sound qual­ity of your av­er­age MP3 it can’t be faulted.

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