Saatchi global CEO for

Finweek English Edition - - Communication & Technology - Kevin Roberts

SAATCHI & SAATCHI World­wide CEO Kevin Roberts, one of the most in­flu­en­tial men in the world of ad­ver­tis­ing, will be the guest speaker at next year’s AdRe­view Awards on 23 April. His ad­dress will cover the ma­jor trends in world mar­ket­ing, couched in his own inim­itable lan­guage.

The AdRe­view Awards evening cul­mi­nates in the nam­ing of the Ad Agency of the Year, along with awards for var­i­ous cat­ego- ries for re­gional and spe­cial­ist agen­cies.

English-born Roberts moved with his fam­ily to New Zealand in 1989 and took up his New York po­si­tion with Saatchi & Saatchi in 1997. Un­der his lead­er­ship, Saatchi & Saatchi has grown mar­ket share for 11 straight years and achieved out­stand­ing suc­cess at the Cannes In­ter­na­tional Ad­ver­tis­ing Fes­ti­val. In 2007 at Cannes, Saatchi New York was named global Agency of the Year.

Roberts has writ­ten a num­ber of ground­break­ing books about his vi­sion for mar­ket­ing: Peak Per­for­mance: Busi­ness Lessons from the

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