EAT AND BE MERRY
A BLEARY-EYED GROUP rushing to work stops every morning at McDonald’s, where they have an amusing but inane conversation around a “Breakfast thought”. One is: Why do you have coffee during your breakfast but only after your evening dinner? In another, they reject the idea of a tasteless pill that provides all the basic nutrients. Through several TV and radio executions, the end result is the sight of the group tucking into a hearty breakfast.
The campaign by DDB South Africa also uses outdoor, online and live activations to announce McDonald’s extended trading hours and launch its McMuffin breakfast. Its 122 branches will give away 1m English muffins to educate rushed office workers about its potential as a “grab and go” breakfast.